Dimensions wins Image of the Year at the 2023 NAUMD Awards.

Posted on 11 July, 2023

Dimensions wins Image of the Year at the 2023 NAUMD Awards.

Dimensions, one of the Mi Hub family of brands, provides uniform solutions both in the UK & internationally. At an award ceremony on 19th April, the NAUMD (Network Association of Uniform Manufacturers and Distributors) crowned Dimensions the winner of ‘Image of the Year’ in the retail (grocery stores) category, for its work on a Tesco uniform program that catered for over 275,000 colleagues.

The NAUMD works with the Image Apparel Institute each year to award the best workplace apparel programs with its ‘Image Of The Year’ award. Criteria for the award includes design originality, projection of branding, functionality for the job, sustainability, and the use of technology and innovation. Dimensions’ Tesco uniform rollout was recognised for its inclusivity and diverse range of garments. With over 275,000 colleagues ranging from shop floor to administration colleagues, to drivers and security. It was so important to have a uniform range that would work for everybody.

One of the key elements of this uniform program was inclusivity and that all colleagues felt comfortable in their uniform. The collection included a garment that was specifically designed for a deaf colleague, bespoke safety footwear for another colleague with special footwear needs, as well as incorporating Mi Hub’s patented 37.5 fabric, developed to be menopause friendly. The online ordering portal also offered gender-neutral wardrobes.

The Dimensions design team worked closely with Tesco stakeholders, and over 6,000 Tesco colleagues took part in a 6 week wearer trial, so they were able to design to the workforce’s specifications, and meet the timelines required for a roll out to all colleagues. ! The uniform rollout program was achieved in just over 2 months. The team delivered 2.2 million garments to over 2,950 locations!

At the awards ceremony, Michael Shy, VP of Sales at Affinity (part of the Mi Hub group) accepted the award on behalf of Dimensions and he said:

“Our Mi Hub family is excited to accept this award of our Dimensions brand. They worked tirelessly with our partner Tesco to ensure an inclusive and brand-focused program, while executing the largest rollout of a new uniform in the UK. In less than 65 days, our team delivered 2.2. million garments to over 2,950 locations. We are proud of our accomplishments and look forward to continued success.

Strategic Account Manager, Ann Barbour, who looks after the Tesco account said:

What a great performance from the team. I feel proud to be part of this world class winning team!”

Ian McGinty, Commercial Director at Dimensions said:

“This is fantastic recognition on the global stage that the team at Dimensions really is world class in delivering uniform programmes to some of the biggest, most prestigious brands. Everyone should be proud of this winning team”.

This award win reinforces the teams’ efforts who feel proud to be part of a uniform solutions business that serves a diverse, multi-faceted international market, with award-winning(!) corporate clothing solutions that Mi Hub and its brands have become recognised for.