Christmas Uniforms!

At Christmas your customer’s expectations are at their highest. Data reports show that in 2015 negative reviews increased over the Christmas season, equating to 12% of all reviews given during December. This figure had risen from the previous month, demonstrating how retailers were falling short of their customer expectations over Christmas.

The most common reason for a one star review was “customer service” which 47.5% of consumers cited as the most important factor to them over the festive period. Whilst the Christmas period holds huge opportunity for retailers and consumer-facing businesses to significantly increase revenue, the facts above make it clear just how important maintaining good customer service is to enjoy the benefits of increased sales.

We’ve written before about the relationship between looking good and giving great customer service with the host of benefits including;

• Developing a co-ordinated uniform can boost self-esteem, which contributes to improving attitude and productivity. Consequently, the customer service given is of a higher quality.
  
• When staff wear a uniform, it portrays a united brand image, which indicates to customers that they will receive a consistently good service level from all employees, no matter who they are served by.
  
• Looking good and feeling like part of a team also creates a united workforce with a combined sense of responsibility. It encourages colleagues to work professionally together in order to achieve established company targets. This inspires staff to perform better as they feel more appreciated as being part of a team and when staff feel appreciated, engagement is higher.
  

Christmas is no exception and Dimensions can supply your staff with a festive uniform jumpers aprons, lanyards, sashes, badges and more! The only limit is your imagination!