Gregory and Gregory are cooking up a storm!
Client: Gregory + Gregory
Dimensions client Greggs have been cooking up a storm with their spin off brand “Gregory + Gregory.” Greggs recently took down their traditional branding on their social media pages, instead creating a new logo for “Gregory + Gregory” on a brown background a complete change from the usual branding so familiar on the high street.
The changes on the social media however were a ruse in which the high street staple fooled unsuspecting foodies at a top London food festival in Syon Park. Foodies were served a variety of dishes and expressed surprise when they realised they’d been duped!
When Greggs needed a helping hand to get their staff looking the part, they immediately turned to Dimensions and their Account Manager Kara. With the help of Dimensions’ Buyer Kirsten, Kara sourced and supplied aprons and t-shirts which were embroidered with the new Gregory + Gregory branding and delivered to Greggs in plenty of time for their mischievous ruse.
Account Manager Kara said; “The hardest part of this challenge with Greggs was keeping it all a secret! It’s great to be involved with such a fantastic idea, and seeing our uniforms looking their best at Syon Park was brilliant.”
Celebrities who attended the festival included Saturday Kitchen host Matt Tebutt, Michelin Starred Chefs Atul Kochhar, Josh Eggleton, MasterChef Winner 2017 Saliha Mahmood-Ahmed & healthy eating sensation Bettina Campolucci-Bordi.